While there’s obviously no way to please everyone, and in the law, you’re less likely to be provoking such huge swings of moods about your messaging, it’s still useful to check in and ensure that what you’re putting out there is only as provocative as you’re prepared for it to be. Which is why it’s always a good idea to have a sampling of data to drive your decisions – have you asked a few of your clients their opinion on your website, initiative, project, etc? It can be easy to see things from one perspective, and to think of them as humorous or smart or thought-provoking, but someone else may see it as horrifying or silly or thoughtless. People will interact with your brand (lawyers, that means who you are as a professional) from their own perspective, with their own experience and biases. One of my favorite quotes is from Anais Nin – “We don’t see things as they are we see them as we are.” I’ve learned that to be very true, and it means as much for the way that people experience us professionally as it does for the way they experience us personally.
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